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Website Marketing Manager

FourKites

FourKites

Marketing & Communications
Chicago Ridge, IL, USA
Posted on Sunday, June 9, 2024

At FourKites we have the opportunity to tackle complex challenges with real-world impacts. Whether it’s medical supplies from Cardinal Health or groceries for Walmart, the FourKites platform helps customers operate global supply chains that are efficient, agile and sustainable.

Join a team of curious problem solvers that celebrates differences, leads with empathy and values inclusivity.

Are you a savvy digital marketer with a passion for building next-gen web experiences? FourKites is looking for a Website Marketing Director to join one of the fastest-growing tech companies in the world.

FourKites' website is the primary destination to experience the company’s brand and software products. It is a critical channel for audience engagement, lead generation and conversion. The Website Marketing Manager is responsible for end-to-end website management and optimization. This is a highly visible role within the marketing team, requiring deep technical and analytical skills, strong project management and excellent communication skills.

What you’ll be doing:

  • Plan, own and execute website strategy, make updates and improvements, and add new capabilities to support marketing goals and business objectives
  • Build, design and publish new content, including interactive landing pages
  • Drive organic website traffic growth by executing SEO strategy: content optimization, onsite SEO, technical SEO, offsite SEO, site speed & performance, site structure
  • Own website conversion rate optimization strategy; make data-driven recommendations and decisions that optimize visitor experience, increase engagement and improve conversion rate
  • Collaborate with internal stakeholders, and manage external web agencies and contractors
  • Stay up to date on the latest web tools, technologies and best practices required to run a world-class website
  • Manage website localization and personalization initiatives
  • Evaluate competitor and industry sites, identifying gaps and opportunities

Who you are:

  • 4+ years of experience in website management, SEO and CRO
  • 3+ years of experience in designing, building and managing WordPress websites
  • 2+ years of experience in front-end development: HTML, CSS, JavaScript
  • 1+ years of experience in content marketing strategy and best practices
  • 1+ years of experience in digital marketing and B2B demand generation
  • Experience building responsive, mobile-friendly, fast-loading websites. Experience in site structure, information architecture and sitemap best practices
  • Experience in Google Analytics, Tag Manager, Search Console, Yoast SEO, Semrush, Crazy Egg or equivalent tools
  • Familiarity with marketing technologies such as Marketo, Salesforce, etc.
  • Excellent communication skills, both written and verbal. Ability to present and explain technical concepts to non-technical stakeholders
  • Strong project manager; able to prioritize multiple projects and adhere to deadlines
  • Strong team player; able to work cross-functionally in a fast-paced environment

We know that job postings can be intimidating, and research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. We encourage you to apply if you think you may be a fit and give us both a chance to find out!

Who we are:

Leading global supply chain visibility platform FourKites® empowers business leaders with comprehensive visibility into transportation, yards, warehouses, stores and beyond. Tracking more than 3.2 million shipments daily across road, rail, ocean, air, parcel and last mile, and reaching over 200 countries and territories, FourKites combines real-time data and powerful machine learning to help companies digitize their end-to-end supply chains. More than 1,500 of the world’s most recognized brands — including 9 of the top-10 CPG and 18 of the top-20 food and beverage companies — trust FourKites to transform their business and create more agile, efficient and sustainable supply chains. To learn more, visit https://www.fourkites.com/.

FourKites provides competitive compensation with stock options, outstanding benefits and a collaborative culture for all employees around the globe. To help you be your best, we have 5 global recharge days, in addition to standard holidays, and a hybrid, flexible approach to work. Parental leave for all parents, an annual wellness stipend and volunteer days also provide you with time and resources for self care and to care for others. Throughout the year, FourKites sets aside time during the workday to learn and celebrate diversity. And we're always listening for new ways to support everyone in and out of the office.

If you are a California resident, here is our California Applicant Privacy Notice.

For US

  • Medical, Dental & Vision benefits start on first day of employment
  • 20 PTO days, 5 recharge days, 2 volunteer days
  • Technology reimbursement
  • Commuter benefits for in office employees (Chicago)
  • Annual Wellness Stipend
  • Ongoing learning & development opportunities