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Marketing Analyst



Marketing & Communications, IT
Chicago, IL, USA
Posted on Wednesday, September 20, 2023

At Avant, we're expanding our Marketing Analytics team and seeking a Marketing Analyst passionate about leveraging data-driven insights to optimize marketing strategies and drive growth. In this pivotal role, you will collaborate closely with our marketing, product, and data teams to develop and
implement data-centric solutions for internal stakeholders and Avant's customers. If you're eager to join a dynamic team, deepen your technical skills and experience, and explore new horizons in marketing analytics, consider a career at Avant!

What you'll do at Avant

  • Independently conduct data analyses, including data cleansing, deduplication, enrichment, and identifying marketing qualified leads.

  • Develop and maintain metrics and dashboards to assess marketing performance, covering metrics such as leads, conversion rates, website traffic, and social media engagement.

  • Conduct marketing test designs, analyses and provide insights to help leadership and key stakeholders understand the impact of marketing strategies and tactics.

  • Collaborate with marketing peers to optimize campaigns and channels.

  • Create experimental frameworks, analyze, interpret, and visualize complex data to provide actionable recommendations for optimization.

  • Develop and manage marketing attribution models and their influence on investment decisions.

  • Work cross-functionally with teams across the organization to identify and prioritize challenges, propose actionable solutions, and communicate results to business partners.

Why you're a fit for Avant

  • 3-5 years of work experience in marketing analytics or a related field within a fast-paced, data-driven direct-to-consumer business.

  • Strong proficiency in SQL, Python, or R, or ability to readily acquire proficiency based on experience with comparable programming/querying languages.

  • Experience working with Looker or Tableau, Google Analytics and Adobe Analytics.

  • Prior involvement in marketing analytics initiatives, including experimentation, test design, and segmentation, such as Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion, and Demand Forecasting.

  • Experience with website A/B optimization tools, Google Tag Manager, and Search Console.

  • Project management expertise, with the ability to manage multiple projects concurrently.

  • Experience within the Fintech/Insurtech industries is a plus.

  • Bachelor's degree in Business, Statistics, Data Science, Marketing, Finance, or a related field.

  • Master's degree is a plus.

If you are an analytical thinker with a strong technical skillset and are excited about making an impact in marketing analytics, we encourage you to apply for this opportunity at Avant. Join our team and help us drive data-driven marketing strategies to new heights!

Check out our Avant Blog!

We believe that a diverse set of backgrounds and experiences helps us create the most innovative solutions for our customers. We invite you to apply to our positions even if you do not meet 100% of the qualifications listed in the description. If you’re passionate about our mission and aligned to our values, we hope you’ll come contribute to our awesome culture.

Why Avant is the place for you:

At Avant, we believe our values make a difference:

Authenticity. We show up to work as our whole selves and make sure others can too.

Collaboration. We can only succeed when we do so as a team.

Problem-Solving. The harder the problem, the more satisfying the solution.

Customer. We are all owners of the customer experience.

Initiative. Plan. Adapt. Get Sh!t Done.

We believe that great ideas come from anyone and anywhere, that everyone is an owner who drives change, and that we have more fun when we work together. We're problem solvers who love collaborating with intelligent and highly-motivated people to reshape the face of digital banking. Avant offers terrific perks and benefits, fun social events with employees who actually like hanging out together, and a flexible growth environment where trying your hand at new projects and being the active owner of your career path is encouraged and supported.

Some of our benefits include:

  • Choice of great Medical, Dental, and Vision Insurance Plan options

  • 401(k) Match

  • Unlimited Paid Time Off

  • Flexible Work Environment

  • Generous Paid Parental Leave

  • Lunch Allowance (Fooda) and In-office Snacks

  • WFH Stipends for our Remote Employees

  • Access to LinkedIn Learning for Professional Development

  • No Meeting Wednesdays - (a.k.a. planned time to Get Sh!t Done)

  • Summer Fridays

  • Fun In-Office and Virtual Social Events

  • And who doesn’t love the swag

This position may require you to be fully vaccinated against COVID-19. If required, you'll be asked to provide proof that you’re fully vaccinated upon your start date or before working in or visiting our Chicago office. You’re considered fully vaccinated two weeks after you receive the second dose of a two-dose vaccine series (e.g., Pfizer or Moderna) or two weeks after a single-dose vaccine (e.g., Johnson & Johnson/Janssen). Failure to provide proof of vaccination may result in termination. Subject to applicable law and requests for accommodation.