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Group Director Retail Media

Vibenomics

Vibenomics

Marketing & Communications
City of London, London, UK
Posted on Mar 6, 2026

Group Director Retail Media

Position Description – Retail Media Director, UK

Key Responsibilities

Sales Strategy and Execution:

  • Collaborate with ISM U.S. leadership to leverage a playbook of adoption and success for our new enterprise retail media clients for go to market and maximum gross ad sales managed through the ISM platform.

  • Adapt In-Store Marketplace offerings, market fit and monetization to the applicable geographical region.

  • Apply the strategy and market positioning of In-Store Marketplace as part of the Mood Media offerings.

  • Proactively identify and pursue revenue expansion opportunities, utilising a deep understanding of retail media trends and Mood existing customer base

  • Ensure accurate forecasting and reporting of sales performance, contributing to strategic decision-making and operational planning.

Leadership and Team Development:

Provide strong leadership to the UK sales team, setting clear expectations, objectives, and performance targets.

Foster a collaborative and inclusive team culture that encourages creativity, accountability, and continuous improvement.

Coach and mentor sales team members, providing regular feedback, guidance, and professional development opportunities to drive individual and team success.

Lead by example in building and maintaining strong relationships with key clients and stakeholders, demonstrating subject matter expertise and a commitment to customer satisfaction.

Retail Media Business Development:

Align with SVP Head of Global Retail Media and Partnerships on regional retail media strategy, aligning with the company's business goals and objectives.


Develop and manage the retail media pipeline, ensuring effective execution of business development effort and maximising return on investment. Collaborate with cross-functional teams to develop integrated retail media offerings to retail clients.

Drive revenue growth through the implementation of effective retail media initiatives with clients using the ISM Playbook and proper partnerships to activate maximum advertising deal flow.

Stay at the forefront of retail media and technology trends, ensuring Mood Media's offerings remain competitive and innovative. Client Relationship Management:

  • Develop relationships with the appropriate level of leaders within the retail media network or marketing towards final decision making and commitment to success after launch of the digital in-store program.

  • Using the ISM established processes, collaborate with clients to understand their unique retail media organization needs and objectives,

  • Ensure high levels of customer satisfaction and retention through proactive communication, effective problem-solving, and value-added service delivery. Cross-Functional Collaboration:

Collaborate closely with cross-functional teams, including ISM subject matter experts, functional roles, solution designers, creative directors, and service and support teams, to ensure seamless execution of client projects and initiatives.

Provide insights and feedback to internal teams based on client needs and market trends, contributing to product development, innovation, and process improvement initiatives.

Position Description – Retail Media Director, UK

Commercial Capability:

Develop and implement commercial structures and negotiation strategies, including revenue sharing models between retailers and their product suppliers.

Identify and capitalise on opportunities to create mutually beneficial partnerships and revenue-sharing arrangements that drive sales and profitability for ISM Mood Media, and their clients.

Negotiate terms and agreements with key stakeholders, ensuring alignment with company objectives and maximising value for all parties involved.

Leverage strong business acumen and financial analysis skills to assess the viability and potential impact of proposed commercial arrangements, mitigating risks and optimising outcomes.

Stay abreast of industry trends and best practices in commercial negotiations, continuously seeking opportunities to innovate and improve our approach to deal-making.





Key Measurements

Skill/Knowledge Requirements

Achievement of sales targets and revenue goals.

Gross margin percentage and profitability of sales deals.

Development and growth of sales, both with new brands and existing client relationships.

Leadership effectiveness and team performance metrics.

Core Competencies

Leadership: Demonstrated ability to lead and inspire a sales team, with strong interpersonal skills and strategic thinking abilities.

Relationship Building: Proven track record of building and maintaining strong relationships with key clients and stakeholders, acting as a trusted advisor and strategic partner.

Strategic Thinking: Ability to develop and implement effective sales strategies that align with company objectives and drive business growth.

Collaboration: Strong collaboration and teamwork skills, with the ability to work effectively across departments and functions to achieve common goals.

Innovation: Creative and innovative approach to sales and solution development, with a focus on delivering value-added solutions that meet client needs and exceed expectations.

Business acumen – commercially focused with the ability to develop and negotiate deals such as revenue sharing models.

Minimum of 5 years of experience in retail media organizational operations or sales and account management..

Strong understanding of retail media industry and related advertising trends.

  • Working knowledge of SaaS advertising technology and conversant in how different parts of the adtech eco-system integrate i.e. media planning, delivery and measurement.

Proven leadership and team management skills, with the ability to inspire and motivate others towards achieving common goals.

Excellent communication, presentation, and negotiation skills, with the ability to interact confidently and persuasively at all levels.

Results-oriented mindset, with a track record of achieving aggressive sales targets and driving business growth.

Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Exposure to similar technology in the retail marketing space and the ability to understand and discuss with technical experts.

Demonstrated success in developing and executing sales strategies that drive revenue growth and customer satisfaction.

Hybrid working -a minimum of 3 days a week in the office.



Position Description – Retail Media Director, UK