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Marketing Lead, Japan



Marketing & Communications
Australia · Remote
Posted on Tuesday, July 2, 2024

We're looking for an accomplished marketer to create and guide the strategic direction and operational execution of our company’s expansion into Japan. You will be our first Marketing hire dedicated to Japan. You’ll work with local agencies and cross-functionally with the NYC-based marketing and product teams to plan & execute localized go-to-market plans that include creator marketing, partnerships, PR, CRM, paid media, and community building efforts. Your experience in creator and influencer marketing will be key to success in this role. Combining a breadth of marketing expertise and proven success in market expansion, you will be a key contributor to the Squarespace’s international business.

You will report to the Head of Marketing, APAC. You will have the choice of working remote or hybrid (2-3 days per week) from our co-working space in Sydney.

You’ll Get To…

  • Create and own the marketing plan for Squarespace in Japan
  • Build Squarespace’s cultural relevance through the planning and execution of strategic events and partnerships, and community programs
  • Work with partners, customers and vendors to secure their collaboration in marketing initiatives
  • Monitor and track the progress of projects from start to finish and compile ongoing reporting
  • Manage local agencies (briefing, providing strategic direction, executional oversight)
  • Partner with Media, Communications, CRM, and Brand Strategy teams to optimize across channels
  • Use consumer insights to get a deeper understanding of our consumer and provide direction back to our Product organization
  • Maintain current knowledge of local cultural trends and media consumption patterns
  • Drive growth and impact across all major international KPIs: customers, revenue, conversion, marketing ROI, LTV, and retention
  • Available to travel internationally, including regular travel to Japan

Who We’re Looking For

  • 7+ years of marketing / growth experience, ideally in consumer tech or a closely related industry
  • Proven success launching products in new markets without an existing presence
  • Experience managing agency partners
  • Deep knowledge across digital and traditional marketing channels
  • Experience managing creator / influencer marketing programs
  • Understanding of localization and how cultural perspectives influence go-to-market plans
  • Comfort navigating through ambiguity in a dynamic environment
  • Professional fluency in both Japanese and English
  • Even if you don’t meet every requirement above, please still consider applying

Benefits & Perks

  • Fertility and adoption benefits
  • Headspace mindfulness app subscription
  • Flexible paid time off
  • All statutory leaves, as required
  • Equity plan for all employees
  • Education reimbursements
  • 6 Global Employee Resource Groups (ERGs)

About Squarespace

Squarespace (NYSE: SQSP) is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity, creating and managing social media presence with Bio Sites and Unfold, and hospitality business management via Tock. Our team of more than 1,700 is headquartered in bustling New York City, with offices in Chicago, Dublin, Ireland, Aveiro, Portugal, and coworking spaces in the UK, Netherlands, and Australia. For more information about our company culture, visit www.squarespace.com/about/careers.

Our Commitment

Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customers, but we also work toward the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.

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