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Marketing Manager, Channel Partners



Marketing & Communications
New York, NY, USA
Posted on Saturday, June 22, 2024

The Channel Partner team empowers creative professionals to build sustainable businesses that help their clients stand out and succeed. To that end, the team is responsible for our partner program, known as Circle, and evolving Squarespace into a pro-friendly platform. A key to our success is marketing to both prospective partners and Circle members, and we're looking for a Marketing Lead to lead this work.

As Marketing Lead, you will develop and execute marketing strategies that increase awareness of the Squarespace partner opportunity among creative professionals (including current Squarespace users) and drive new member acquisition. You will also manage our efforts to increase awareness and utilization by Circle members of Circle program benefits and new Squarespace features.

You will report to the Director, Channel Partner Business. This is a hybrid role and you will work out of our NYC headquarters at least two days per week.

You'll Get To…

  • Develop and drive the execution of strategies to lead efficient partner acquisition
  • Collaborate with product marketing, the Circle program team, and content marketing team on integrated go-to-market strategies
  • Manage customer definitions and personas, and be a subject-matter expert on the competitive landscape
  • Manage our marketing investments and track results against goals such as revenue, partner acquisition costs, and benefit awareness
  • Analyze user behavior and site/channel performance to iterate and optimize marketing investments
  • Partner with analytics and the Circle program team to create personalized customer experiences and lifecycle marketing strategies that support better user engagement and monetization

Who We're Looking For

  • 7+ years of relevant marketing experience
  • A strategic leader who can gain alignment for and lead complex cross-functional initiatives
  • Expertise in using both quantitative and qualitative data to inform overall project prioritization and success
  • Experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV) and using data to optimize campaign performance
  • Experience using Amplitude and/or Looker to review and analyze marketing performance
  • A proven history of being able to plan, advocate for, and own a marketing budget that covers multiple brand and DR channels
  • Preferred but not required: Experience marketing partner programs

Benefits & Perks

  • A choice between medical plans with an option for 100% covered premiums
  • Fertility and adoption benefits
  • Access to supplemental insurance plans for additional coverage
  • Headspace mindfulness app subscription
  • Retirement benefits with employer match
  • Flexible paid time off
  • Up to 20 weeks of paid family leave
  • Equity plan for all employees
  • Pretax commuter benefit
  • Education reimbursement
  • Employee donation match to community organizations
  • 6 Global Employee Resource Groups (ERGs)
  • Dog-friendly workplace
  • Free lunch and snacks
  • Private rooftop

Cash Compensation Range: $125,000 - $180,000 USD

The base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors.

In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include on-target commissions or overtime pay), all Squarespace employees are eligible to receive equity in the company as part of their total compensation.

About Squarespace

Squarespace (NYSE: SQSP) is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity, creating and managing social media presence with Bio Sites and Unfold, and hospitality business management via Tock. Our team of more than 1,700 is headquartered in bustling New York City, with offices in Chicago, Dublin, Ireland, Aveiro, Portugal, and coworking spaces in the UK, Netherlands, and Australia. For more information about our company culture, visit www.squarespace.com/about/careers.

Our Commitment

Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customer base, but we also strive for the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.

#LI-SN1 #LI-Hybrid

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