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Paid Social and Programmatic Strategist



New York, NY, USA
Posted on Tuesday, January 30, 2024

Squarespace is seeking a Media Strategist to join our paid Media team and elevate our presence across full-funnel, global campaigns. We are looking for a data-driven, detail-oriented, and insights-motivated performance marketer to support multiple SQSP lines of business.

You have already had exposure to campaign management in either an in-house or agency position, with hands-on experience in self-service ad buying platforms (Meta, Pinterest, Google Ads, DV360, and Trade Desk). You will build campaigns based on predetermined KPIs, but will also understand performance drivers based on insights derived from data within these platforms.

This role is based in our headquarters, will work hybrid in our New York City office and report to the Media & Acquisition Team Lead.

You'll Get To…

  • Assist with self-service campaign execution, targeting users across channels, formats, and the full marketing funnel for multiple SQSP products
  • Implement campaign strategies, creative refreshes, and tests
  • Improve tactics, including audience, creatives, and bidding strategy
  • Assist with weekly and monthly pacing processes, including identifying performance drivers, optimizing in-platform, and supporting internal models with data entry
  • Support the full-funnel team by pulling reports to identify important trends
  • Help manage relationships with our ad tech partners
  • Work on projects within media and other Squarespace department teams

Who We're Looking For

  • 2-3 years of experience as a media buyer; Direct Response experience
  • Knowledge of paid social and programmatic media across both display and video
  • Proficiency with at least one primary self-service buying platform (Meta, Pinterest, Google, LinkedIn, Amazon, Trade Desk)
  • Understanding of conversion tracking and brand KPIs
  • Comfort working in Excel / Google Sheets (can maintain complex spreadsheets), building reports, and compiling insights
  • Measurement driven, considers and implements ways of measuring effectiveness for recommended media
  • Brings strong communication, structured thinking, and problem solving skills

Benefits & Perks

  • A choice between medical plans with an option for 100% covered premiums
  • Fertility and adoption benefits
  • Access to supplemental insurance plans for additional coverage
  • Headspace mindfulness app subscription
  • Retirement benefits with employer match
  • Flexible paid time off
  • Up to 20 weeks of paid family leave
  • Equity plan for all employees
  • Pretax commuter benefit
  • Education reimbursement
  • Employee donation match to community organizations
  • 6 Global Employee Resource Groups (ERGs)
  • Dog-friendly workplace
  • Free lunch and snacks
  • Private rooftop

Cash Compensation Range: $70,500 - $113,850 USD

The base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors.

In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include on-target commissions or overtime pay), all Squarespace employees are eligible to receive equity in the company as part of their total compensation.

About Squarespace

Squarespace (NYSE: SQSP) is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity, creating and managing social media presence with Bio Sites and Unfold, and hospitality business management via Tock. Our team of more than 1,700 is headquartered in bustling New York City, with offices in Chicago, Dublin, Ireland, Aveiro, Portugal, and coworking spaces in the UK, Netherlands, and Australia. For more information about our company culture, visit www.squarespace.com/about/careers.

Our Commitment

Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customers, but we also work toward the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.

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