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Senior Field Marketing Manager

Amperity

Amperity

Marketing & Communications
New York, NY, USA · Seattle, WA, USA · Remote
Posted on Thursday, May 16, 2024

Amperity is more than just the leading customer data platform — THE PEOPLE bring energy, smarts, and experience from all different backgrounds, reflecting our commitment to diversity, equity, and inclusion. THE TECHNOLOGY is multi-patented, AI-powered customer data management software that we invented to help solve problems that have been frustrating consumer brands for years. THE OPPORTUNITY is to hitch your career to a rocket ship. We're addressing a critical market need: helping hundreds of leading brands make sense of massive amounts of transactional and engagement data so that they can understand their customers and provide experiences that delight while boosting revenue and moving the business metrics that matter. Come help us make it happen!

The Role

As a Sr Field Marketing Manager, you will be responsible for leading support for demand generation and marketing programs in alignment with the field sales team. You will work directly with Account Executives to optimize engagement within accounts driving prioritization and execution of a variety of programs including events, curated content and use cases, targeted ads, partnership opportunities, customer references, etc. The role will have strong engagement with all members of the marketing, sales, and business development teams to compose the most creative and successful initiatives to drive growth for Amperity.

Responsibilities

  • Oversee planning and execution of marketing campaigns for North American Market
  • Enable Account Executives with marketing resources to empower personalized messaging showcasing the capabilities of the Amperity platform
  • Develop personalized marketing campaigns to drive meetings within targeted accounts
  • Experience building and delivering of field marketing campaigns, events, executive and key account programs, and joint partner activity
  • Measure, report and optimize personalized marketing campaigns
  • Regularly communicate feedback from the field to Marketing to drive campaign and messaging evolution
  • Provide regular updates on industry, company, and contacts to assigned sales reps to identify potential selling opportunities
  • Own the development and execution of targeted event programs that drive awareness and engagement across key accounts
  • Bring creative ideas to campaigns and events to showcase Amperity’s unique position with the CDP market

About You

  • Extensive experience in B2B field and event marketing
  • Experience in executing a variety of marketing tactics including social media, webinars, email, paid digital, partner marketing, etc
  • Ability to adapt while ensuring alignment to the company’s messaging and strategy as plans evolve
  • Experience successfully partnering with cross-functional departments such as Sales, Business Development, and Customer Success to drive demand
  • Clear decision-making skills; you are someone who naturally steps up and takes ownership of all aspects of a campaign or event
  • Experience developing and executing multi-channel demand generation and field marketing campaigns (digital, in-person and hybrid)
  • Strong ability to operate with a people-first mindset, including both internal and external stakeholders
  • History of building trust across teams through written and verbal communications
  • Willing to travel to regional events (when safe to do so in the future)
  • Detail oriented with proven project management and process improvement capabilities
  • Self-starter with effective time-management and multi-tasking skills
  • Hands-on experience with tools like 6Sense, Marketo, a plus

Remote Available

Amperity has offices in Seattle and NYC. We are also currently hiring in CA, CO, FL, GA, IL, IN, MA, MN, NJ, NY, OH, OR, TX, WA.

Compensation

Base Salary: $98,000 - $135,000. Within our pay range, individual salaries are determined by a variety of factors including, but not limited to: business considerations, local market conditions, internal equity, as well as candidate qualifications such as skills, experience, and education/training. For qualified new hires, we generally target the middle of this range.

Cash Incentives: Cash incentives are also available.

Stock Options: The opportunity for ownership is an exciting part of Amperity’s total compensation package. Every employee at Amperity receives a new-hire equity grant, commensurate with the scope of their position.

Benefits

We offer all the benefits you'd expect from a great place to work: 100% employee healthcare coverage, transportation subsidies, a comfortable work environment with plenty of snacks, and other employee experience perks like events and activities, both in-person and remote. We also offer self-managed PTO and the flexibility to do your best work in the way that works for you. We provide an inclusive environment where you'll be challenged to find and unlock your full potential, surrounded by a team of world-class people driving for excellence. For more details on our benefits, please see our US Benefits & Perks Guide.

Amperity is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, and reproductive health choices), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as someone with a disability, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.